George Street, Sydney, November 2011
You’ve got to love Sydney in the Spring. The city is transformed into a living canvas, with public art at every turn.
It’s all part of the annual Art & About event. It’s worth checking out.
Out and about: street art
Posted in 1P, Photo with tags Art & About, Out and about, public art, street art, Sydney on November 11, 2011 by 1placeTop Advertising Agency IP – going cheap or creating value
Posted in 1P, Advertising, Article, Copyright, Marketing with tags advertising ip, agency remuneration, marketing ip, poor mans copyright on November 8, 2011 by 1place
The following note deals with the creation of IP by an advertising agency, remuneration and the creative possibilities that copyright offers. This was originally posted on the blog of marketing management gurus TrinityP3
The original note can be read here
Perhaps the number one (silly) copyright misconception is that copyright protection is somehow obtained by mailing your work to yourself and retaining the unopened envelope. This is commonly known as Poor Man’s Copyright.
Emerging to fly
Posted in Australian IP Case Law on November 6, 2011 by 1place
Art takes many forms … and often provides a point of reflection:
The above was sent to me with a copy of the artist’s profile in this month’s “Craft Arts International” by Gordon Foulds who writes “… her portrait of well known local surfer Mark Occhilupo … delighted everyone who saw it”. She was also finalist in this year’s Portia Geach Memorial Award 2011 – Australia’s prestigious portrait exhibition for female artists – for a portrait of Ilia Saiki Chidzey titled a Designer in Contemplation. The artist is Melissa Bates.
IP Conundrum #4
Posted in 1P, Copyright with tags 1P, Copyright, Out of your mind on November 6, 2011 by 1place
Retail – it’s all about class
Posted in Branding, Trade Mark with tags online retail, retail services, Trademark on October 29, 2011 by 1place
The following note deals with the protection of trade marks in connection with online retail services. This was originally posted on InternetRetailing.com.au. A site dedicated to online retailing and multi channel retailing. The original note can be read here Read more »
Some brand extensions just make perfect sense
Posted in Branding, Trade Mark with tags smith's chips. vegemite brand extension, Vegemite brand on October 16, 2011 by 1place
IP conundrum #3
Posted in 1P, Commercialisation, Franchise, Out of your mind with tags entrepreneur, exit strategy, mentor, Mitchell Harper, reverse engineer, start up, sydstart on October 16, 2011 by 1place
Where do lawyers come from – a narrative fallacy
Posted in Australian IP Case Law with tags fallacy, Guardian, law firm, lawyer, narrative, school on October 15, 2011 by 1place
The perception of the lawyer is stated in today’s SMH as:
“Many males went to all-boys private schools and males brief their mates …“[1], so the story goes…
Has anyone ever looked at who practices law from a qualitative perspective – particularly looking at the range of practitioner’s backgrounds? The newspaper story above would have us believe that the CV of most lawyers reflects a narrative that may not be true.
Take my private school life – it did not exist – actually, there were many periods in my primary school life where my schooling did not exist: I had long periods of absence either because of travelling or being too ill due to being bought up in a less conventional lifestyle – however, I still managed to attend over 10 schools (none private and including three universities).
This morning’s Guardian states “prospective lawyers must…do a law degree at 18 – which internationally is seen as an oddly young age to embark on a professional vocation“.[2] The same applies for many Australian hopefuls wanting to enter the legal profession. Read more »
SYMBOLIC MEANING – IP
Posted in 1P, Copyright, Trade Mark with tags C symbol, Copyright, copyright symbol, phonogram symbol, rorschach inkblot, tm symbol, trademark symbol on October 5, 2011 by 1place
“Symbolic Meaning”: You expect to lie on a couch with the bearded therapist prying into your relationship with your mother through interpretation of your dreams using Jungian symbolic meaning or Rorschach inkblot tests… but it is not so hard …Here we explain the TM, R Circle and Copyright symbols without the beard or couch.
Intangible assets – the new economic indicator
Posted in 1P, Australian IP Case Law, Design, Future, IP Protection, Patent with tags asset, Australia, cash flow, China, design registration, downturn, economic change, economic growth, economic indicator, economic performance, intangible, Intangible assets, intellectual property, IP trend, legal rights, litigation, Patent, product innovation, recession, statistics, tangible, trade mark, Tyron Stading, United Kingdom, USA, WIPO on September 25, 2011 by 1place
Intellectual property has evolved from a collection of legal rights to now being a major asset that performs independently, when compared to other assets. Has this evolution changed the way in which IP performs relative to economic change?
Last week the World Intellectual Property Organisation (WIPO) released statistics for each country’s registered IP trends against GDP and other indicators. Registered IP includes patent, trade mark and design registrations.
These statistics show that the rate of growth of registered IP in the major economies have had a marked decrease: that is, the growth in the number of patents, trade marks and design rights filed has fallen from 2008 onwards. WIPO’s mapping of registered IP filings against GDP, shows registered IP filings to be much more volatile and extreme when compared to change in GDP. Read more »
IP conundrum #2
Posted in 1P, Article, Commercialisation, Out of your mind with tags competitive advantage, competitiveness, conundrum, creativity, Eddy junarsin, Hitchhiker's guide to the galaxy, intellectual property, invention, Inventive step, Patent, typography on September 24, 2011 by 1place
Lemmings R Us
Posted in Branding, Trade Mark with tags brand zeitgeist, name zeitgeist, popular baby names, Trade mark lawyers, trade marks, Trademark attorneys, Trademark lawyers, Trademark zeitgeist, Trademarks on September 22, 2011 by 1place
There are obvious parallels between launching any new branded product and the arrival of a new baby. Think gestation period, inflexible deadline, exhausting launch, heralded arrival and of course naming.
Even if children are only in your peripheral vision, you will be aware that certain names are very popular. There is probably a maximum of two degrees of separation between you and a young William, Jack, Oliver, Joshua, Thomas, Lachlan, Cooper, Noah, Ethan, Lucas, Isabella, Ruby, Chloe, Olivia, Charlotte, Mia, Lily, Emily, Ella or Sienna (see Popular names NSW 2010). Read more »
IP conundrums
Posted in 1P, Article, Commercialisation, Copyright, Design, IP Protection, Out of your mind, Patent with tags competitive advantage, Conundrums, Copyright, Design, growth, Harry Pearce, innovation, intellectual property, IP, novelty, Patent, typography on September 15, 2011 by 1placeI confess to being inspired by Harry Pearce and his book Conundrums – a beautiful collection of typographic puzzles.
Being a typophile, I thought I’d try my hand at a few of my own.
So, here begins a series of typographical conundrums with an IP (intellectual property) bent, fashioned after Harry Pearce and constrained to the same rules as his: one box, two colours, one typeface.
One a week, so watch this space.
IP Conundrum #1
Answer
why space suits matter
Posted in 1P, Article, Commercialisation, Market Place, Out of your mind, Psychology with tags 99%, commercialisation, decision theory, happiness project, inventor, maximising, optimal solution, paradox of choice, Patent, product design, satisficing, Space suit, uncertainty on September 12, 2011 by 1place
Patented space suit_US 3751727
Why do space suits matter for inventors or entrepreneurs wanting to take a product to market?
It’s not to make a fashion statement, help defend against rejection from potential investors/customers, or to attract attention. Rather, the process of designing, developing and making space suits matters because it helps teach us something about the way we make decisions.
In terms of decision theory, the process appears to epitomise the “maximising” approach to decision-making strategies – i.e. identifying an “optimal solution” for each of a number of problems before making a decision. Or, so it seems…
Australian brand in the headlines
Posted in Branding, Design, Trade Mark with tags Aesop, branding, newspaper, trade mark, Trade mark lawyers, Trademark, Trademark attorneys, Trademark lawyers on September 12, 2011 by 1place
Q – What’s black, white & read all over?
A – Aesop’s kiosk at New York’s Grand Central Terminal.
Fashioned from over 1,000 copies of the New York Times this cutting edge design is featured on the Aesop Website and is discussed at Brandchannel
Does branding get any better than this? Monochromatic sensibility, timeless packaging, exciting retail design which eschews cookie cutter roll outs, Australian roots…and of course great product.
Snowbusiness
Posted in Patent, Photo on September 12, 2011 by 1place
Snowman patent - a possible final product of the invention
Eureka! Lumpy asymmetrical snowpeople are now a thing of the
past.
Today news.com.au reports on a quirky US patent for the construction
or building of a Snow Man or Snow Woman.
The invention relates to an apparatus for facilitating the
construction.
Children and their parents concerned by infringement claims are welcome to contact us for freedom to operate searches.
Warning – two potential infringers at work in New Zealand?
Patent infringement in action?
Full details and an entertaining history of snow people can
be read here: Snowbusiness
Truth – don’t stretch it!
Posted in 1P, Article, Science with tags architecture, Belle du Jour, conflicting facts, credibility, crime, disempowerment, exploitation, fantasy, Freakonomics, inequality, knowledge, law, merit, open, policy, profession, science, sustainable, truth on September 11, 2011 by 1place
We may want a fantasy and may envisage self in a fantasy – however, to stretch the truth into a fantasy is problematic.
In law we have specific guides to clearly inform us as to:
- what we know; as opposed to
- what we believe.
The two may be very different. Belief is not knowledge, since knowledge is based on facts, which helps establish truth.
Facts can be challenged (think, for example: the attacks on climate change science).[1] However, challenging on the basis of conflicting facts is very different from challenging on the basis of belief. By way of example, think about how the politics of climate change belief has influenced public debate.
So, what our beliefs are and the reality (truth) can be different.
Confronting belief with reality
Let’s take another example – the belief that it’s good to enter a “profession”. This belief leads to certain behaviours that encourage children to grow up to become, say lawyers or doctors. This behaviour further promotes the high standing of the ‘professions’ in our culture.
However, the more competition there is to join a “profession”, so the criteria to join become higher and the rewards early in the career get lower . Examples of high pressure, low reward professions include science, architecture and now possibly law.
So when belief is confronted with reality, the “truth” can be quite different. What you don’t expect is sometimes surprising. -FULL POST>
Traffic Report
Posted in 1P, Branding, Google, IT land, Trade Mark with tags AdWord, Google, keyword, Keywords and trade marks, SEO, trade mark, trade mark attorneys, Trade mark lawyers, Trademark attorneys, Trademark lawyers on September 11, 2011 by 1placeGoogle AdWords + Trade Marks
Reduce your mortgage. Improve your…stamina. Lose weight. Create more web traffic.
Unsolicited Search Engine Optimisation (SEO) services are the new spam. Clearly securing Google page one real estate must be something constantly troubling us all. Read more »
What patents have in common with viruses
Posted in 1P, Article, Future, Out of your mind, Patent, Psychology, Tech with tags Apple, cultural trends, Google, ICT patent trends, ICT patents, ICT technologies, idea virus, Malcolm Gladwell, meme, Microsoft, Nortel, OECD, patent trends, Richard Dawkins, Selfish Gene, smartphone patent wars on September 5, 2011 by 1place
Contagion of ideas: the meme
In The Selfish Gene, Richard Dawkins coined the term “meme” as a unit or measure of cultural transmission – the process in which ideas, behaviour, style or other aspects of culture spread, “transmit” or self-propagate much in the way that genes propagate in the gene pool.
Malcom Gladwell likens a meme to “an idea that behaves like a virus that moves through a population, taking hold in each person it infects”: http://www.gladwell.com/tippingpoint/
So, what do patents have to do with memes?
The all-important filing date provides a clue to the answer. This is because patents are ultimately a product of their times. They reflect current cultural beliefs, values and trends – albeit with an eye to the future. FULL POST
Because they’re worth it.
Posted in 1P, Branding, Trade Mark with tags American Express, Avis, branding, catch phrase, distinctiveness, endline, KFC, L'Oreal, limping trade marks, Nike, Out of your mind, slogan, strapline, Tagline on September 4, 2011 by 1place
1P tagline OUT OF YOUR MIND
Tagline, strapline, endline, slogan, catch phrase… Although marketing purists would not necessarily regard these terms as identical, let’s proceed on the basis that they all generally refer to a phrase used in marketing as part of brand / business identity.
Everyone knows that taglines have a very important marketing function. Some are so successful that the brand is immediately recalled upon mention. Think: -FULL POST>
