George Street, Sydney, November 2011
You’ve got to love Sydney in the Spring. The city is transformed into a living canvas, with public art at every turn.
It’s all part of the annual Art & About event. It’s worth checking out.
Archive for the 1P Category
Out and about: street art
Posted in 1P, Photo with tags Art & About, Out and about, public art, street art, Sydney on November 11, 2011 by 1placeTop Advertising Agency IP – going cheap or creating value
Posted in 1P, Advertising, Article, Copyright, Marketing with tags advertising ip, agency remuneration, marketing ip, poor mans copyright on November 8, 2011 by 1place
The following note deals with the creation of IP by an advertising agency, remuneration and the creative possibilities that copyright offers. This was originally posted on the blog of marketing management gurus TrinityP3
The original note can be read here
Perhaps the number one (silly) copyright misconception is that copyright protection is somehow obtained by mailing your work to yourself and retaining the unopened envelope. This is commonly known as Poor Man’s Copyright.
IP Conundrum #4
Posted in 1P, Copyright with tags 1P, Copyright, Out of your mind on November 6, 2011 by 1place
IP conundrum #3
Posted in 1P, Commercialisation, Franchise, Out of your mind with tags entrepreneur, exit strategy, mentor, Mitchell Harper, reverse engineer, start up, sydstart on October 16, 2011 by 1place
SYMBOLIC MEANING – IP
Posted in 1P, Copyright, Trade Mark with tags C symbol, Copyright, copyright symbol, phonogram symbol, rorschach inkblot, tm symbol, trademark symbol on October 5, 2011 by 1place
“Symbolic Meaning”: You expect to lie on a couch with the bearded therapist prying into your relationship with your mother through interpretation of your dreams using Jungian symbolic meaning or Rorschach inkblot tests… but it is not so hard …Here we explain the TM, R Circle and Copyright symbols without the beard or couch.
Intangible assets – the new economic indicator
Posted in Australian IP Case Law, IP Protection, Patent, Design, 1P, Future with tags Patent, trade mark, intellectual property, Intangible assets, economic indicator, legal rights, asset, economic change, WIPO, statistics, IP trend, design registration, Australia, economic growth, downturn, USA, United Kingdom, China, recession, cash flow, product innovation, litigation, Tyron Stading, intangible, tangible, economic performance on September 25, 2011 by 1place
Intellectual property has evolved from a collection of legal rights to now being a major asset that performs independently, when compared to other assets. Has this evolution changed the way in which IP performs relative to economic change?
Last week the World Intellectual Property Organisation (WIPO) released statistics for each country’s registered IP trends against GDP and other indicators. Registered IP includes patent, trade mark and design registrations.
These statistics show that the rate of growth of registered IP in the major economies have had a marked decrease: that is, the growth in the number of patents, trade marks and design rights filed has fallen from 2008 onwards. WIPO’s mapping of registered IP filings against GDP, shows registered IP filings to be much more volatile and extreme when compared to change in GDP. Read more »
IP conundrum #2
Posted in 1P, Article, Commercialisation, Out of your mind with tags competitive advantage, competitiveness, conundrum, creativity, Eddy junarsin, Hitchhiker's guide to the galaxy, intellectual property, invention, Inventive step, Patent, typography on September 24, 2011 by 1place
IP conundrums
Posted in 1P, Article, Commercialisation, Copyright, Design, IP Protection, Out of your mind, Patent with tags competitive advantage, Conundrums, Copyright, Design, growth, Harry Pearce, innovation, intellectual property, IP, novelty, Patent, typography on September 15, 2011 by 1placeI confess to being inspired by Harry Pearce and his book Conundrums – a beautiful collection of typographic puzzles.
Being a typophile, I thought I’d try my hand at a few of my own.
So, here begins a series of typographical conundrums with an IP (intellectual property) bent, fashioned after Harry Pearce and constrained to the same rules as his: one box, two colours, one typeface.
One a week, so watch this space.
IP Conundrum #1
Answer
why space suits matter
Posted in 1P, Article, Commercialisation, Market Place, Out of your mind, Psychology with tags 99%, commercialisation, decision theory, happiness project, inventor, maximising, optimal solution, paradox of choice, Patent, product design, satisficing, Space suit, uncertainty on September 12, 2011 by 1place
Patented space suit_US 3751727
Why do space suits matter for inventors or entrepreneurs wanting to take a product to market?
It’s not to make a fashion statement, help defend against rejection from potential investors/customers, or to attract attention. Rather, the process of designing, developing and making space suits matters because it helps teach us something about the way we make decisions.
In terms of decision theory, the process appears to epitomise the “maximising” approach to decision-making strategies – i.e. identifying an “optimal solution” for each of a number of problems before making a decision. Or, so it seems…
Truth – don’t stretch it!
Posted in 1P, Article, Science with tags architecture, Belle du Jour, conflicting facts, credibility, crime, disempowerment, exploitation, fantasy, Freakonomics, inequality, knowledge, law, merit, open, policy, profession, science, sustainable, truth on September 11, 2011 by 1place
We may want a fantasy and may envisage self in a fantasy – however, to stretch the truth into a fantasy is problematic.
In law we have specific guides to clearly inform us as to:
- what we know; as opposed to
- what we believe.
The two may be very different. Belief is not knowledge, since knowledge is based on facts, which helps establish truth.
Facts can be challenged (think, for example: the attacks on climate change science).[1] However, challenging on the basis of conflicting facts is very different from challenging on the basis of belief. By way of example, think about how the politics of climate change belief has influenced public debate.
So, what our beliefs are and the reality (truth) can be different.
Confronting belief with reality
Let’s take another example – the belief that it’s good to enter a “profession”. This belief leads to certain behaviours that encourage children to grow up to become, say lawyers or doctors. This behaviour further promotes the high standing of the ‘professions’ in our culture.
However, the more competition there is to join a “profession”, so the criteria to join become higher and the rewards early in the career get lower . Examples of high pressure, low reward professions include science, architecture and now possibly law.
So when belief is confronted with reality, the “truth” can be quite different. What you don’t expect is sometimes surprising. -FULL POST>
Traffic Report
Posted in 1P, Branding, Google, IT land, Trade Mark with tags AdWord, Google, keyword, Keywords and trade marks, SEO, trade mark, trade mark attorneys, Trade mark lawyers, Trademark attorneys, Trademark lawyers on September 11, 2011 by 1placeGoogle AdWords + Trade Marks
Reduce your mortgage. Improve your…stamina. Lose weight. Create more web traffic.
Unsolicited Search Engine Optimisation (SEO) services are the new spam. Clearly securing Google page one real estate must be something constantly troubling us all. Read more »
What patents have in common with viruses
Posted in 1P, Article, Future, Out of your mind, Patent, Psychology, Tech with tags Apple, cultural trends, Google, ICT patent trends, ICT patents, ICT technologies, idea virus, Malcolm Gladwell, meme, Microsoft, Nortel, OECD, patent trends, Richard Dawkins, Selfish Gene, smartphone patent wars on September 5, 2011 by 1place
Contagion of ideas: the meme
In The Selfish Gene, Richard Dawkins coined the term “meme” as a unit or measure of cultural transmission – the process in which ideas, behaviour, style or other aspects of culture spread, “transmit” or self-propagate much in the way that genes propagate in the gene pool.
Malcom Gladwell likens a meme to “an idea that behaves like a virus that moves through a population, taking hold in each person it infects”: http://www.gladwell.com/tippingpoint/
So, what do patents have to do with memes?
The all-important filing date provides a clue to the answer. This is because patents are ultimately a product of their times. They reflect current cultural beliefs, values and trends – albeit with an eye to the future. FULL POST
Because they’re worth it.
Posted in 1P, Branding, Trade Mark with tags American Express, Avis, branding, catch phrase, distinctiveness, endline, KFC, L'Oreal, limping trade marks, Nike, Out of your mind, slogan, strapline, Tagline on September 4, 2011 by 1place
1P tagline OUT OF YOUR MIND
Tagline, strapline, endline, slogan, catch phrase… Although marketing purists would not necessarily regard these terms as identical, let’s proceed on the basis that they all generally refer to a phrase used in marketing as part of brand / business identity.
Everyone knows that taglines have a very important marketing function. Some are so successful that the brand is immediately recalled upon mention. Think: -FULL POST>
An inventor’s biological clock
Posted in 1P, Article, Future, Out of your mind, Patent, Psychology with tags behaviour, biological clock, communication, inventor, Maslow, networks, Patent, psychology, self-actualisation, self-actualization, time clock on September 3, 2011 by 1place
The average inventor[1] is more likely to be:
- Older – there is a higher incidence of inventors aged in their 40s to 50s who file patents; and
- Self determining – an inventor is less likely to be associated with a large firm or a university.
Inventors do not have disproportionally more genius genes, but are highly motivated and therefore are driven to make a difference. Studies of identical twins separated at birth indicates that creative thinking is:
- less genetically based (estimated to be a one third contribution);
- more learning based (estimated to be a two-thirds contribution) leading to creating confidence in the capacity to create.[2]
What does the above profile represent? FULL POST
The future is near
Posted in 1P, Out of your mind, Patent, Science, Tech with tags AI, Artificial intelligence, patent maps, patent trends, Patents, Technology, Turing Test, venture capitalists, visualize on August 31, 2011 by 1place
Focus the time period to visualise the uptake of your technology
Successful inventors place their invention into the future by boot-strapping to, and improving on, known technologies. Inventors keep in mind the futurist’s rule of thumb that new technology’s:
- speed of uptake is overestimated; and
- impact is underestimated.
So let’s go on a journey. FULL POST
The shape of things to come
Posted in 1P, Article, Australian IP Case Law, Design, IP Protection, Out of your mind with tags Australian Consumer Law, Bodum, Bodum Chambord, Chambord, coffee plunger, design protection, DKSH Euroline, Euroline, misleading deceptive conduct, passing off, shape, Trade Practices Act on August 31, 2011 by 1place
Most of us are now familiar with the idea that a shape can gain protection as a registered trade mark. The Coca-Cola bottle is a famous example.
An Australian Federal Court decision this month (Bodum v DKSH Australia [2011] FCAFC 98) held that unregistered rights in features of a product’s shape can also be protected, if the shape itself has acquired a sufficient reputation. FULL POST
A Patent Factory
Posted in 1P, Out of your mind, Photo on August 31, 2011 by 1place
One of the many patent factories that surround us or have influenced us
The patent factory
Posted in 1P, Out of your mind, Patent with tags David, Goliath, Google, Intellectual Ventures, inventor, Kevin Kelly, Motorola, Nathan Myhrvold, Nortel, patent factory, patent portfolios, Patents, Shunpei Yamazaki, Technology, venture capital, Wired & Whole Earth Catalogue on August 31, 2011 by 1placeThe art of out of your mind & into a patent
The top patent filers in the major patent offices around the world often include at least one “patent factory”.
A patent factory is a company that generates patents but rarely builds products. The idea behind a patent factory is that the patented invention can be licensed out to generate an income.
This is very similar to a venture capitalist who invests in start-ups, for which at least one in every ten start-ups will give a very positive return. However, a patent factory does not invest in the people or infrastructure, just in patentable ideas.
Why generate patents? FULL POST
Self portrait #5
Posted in 1P, Photo on August 28, 2011 by 1placeContinuing the theme of the hidden self in self portraits
Action Man speaks
Posted in 1P, Branding, Copyright, Design, Out of your mind with tags 99%, Action Man, Behance, Efficiency, Making Ideas Happen, Scott Belsky on August 25, 2011 by 1place
Just attended Making Ideas Happen, Scott Belsky’s dynamic presentation @ Australian National Maritime Museum, Sydney.
Insightful + inspirational thoughts on breaking free from the drunken orgy of ideas to achieve action and execution.
New Yorker, Scott is the founder / CEO of The Behance Network and guru to the creative industries.
Blogger extraordinaire 99% and best selling author Making Ideas Happen
We are big fans of Behance – see 1P’s IP Conundrums
